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endeavor

/ɪnˈdɛv.ə/ noun

In Latin: mōlior, nītor Wiktionary

noun Definition from WordNet 3.1, Princeton University. Pronunciation from Wiktionary, via Kaikki.org. More about endeavor at Wordnik → Where our words come from →

  1. A purposeful or industrious undertaking (especially one that requires effort or boldness).
    he had doubts about the whole enterprise
  2. Earnest and conscientious activity intended to do or accomplish something.
    made an effort to cover all the reading material

verb

  1. Attempt by employing effort.
    we endeavor to make our customers happy

Origin

The verb is from Middle English endeveren (“to make an effort”); the noun is from Middle English endevour, from the verb. Endeveren is from (putten) in dever (“(to put oneself) in duty”), from in + dever (“duty”), partially translating Middle French (se mettre) en devoir (de faire) (“(to make it) one's duty (to do), to endeavour (to do)”) (from Old French devoir, deveir (“duty”)).

From Wiktionary, via Kaikki.org (CC BY-SA)