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ethos

/ˈiːθɒs/ noun

noun Definition from Wiktionary (CC BY-SA). Pronunciation from Wiktionary, via Kaikki.org. More about ethos at Wordnik → Where our words come from →

  1. The character or fundamental values of a person, people, culture, or movement.
  2. A form of rhetoric in which the writer or speaker invokes their authority, competence or expertise in an attempt to persuade others that their view is correct.
  3. The traits in a work of art which express the ideal or typic character, as influenced by the ethos (character or fundamental values) of a people, rather than emotional situations or individual character traits in a narrow sense; opposed to pathos.

Origin

From Ancient Greek ἦθος (êthos, “character; custom, habit”). Cognate to Sanskrit स्वधा (svadhā́, “habit, custom”).

From Wiktionary, via Kaikki.org (CC BY-SA)