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hoopla

/ˈhuːplɑ/ noun

Origin

Earlier houp-la, hoop la, first attested in c. 1877, probably from French houp-là, oup-là (“upsadaisy, upsy-daisy”), a cry to various animals close to humans like horses and dogs, of likely onomatopoeic origin (but see là). Compare interjections like whoop, ahoy, hoo.

From Wiktionary, via Kaikki.org (CC BY-SA)